We are busy prepping for the 2018 Midwest Digital Marketing Conference (MDMC), March 27-28 at Union Station in St. Louis. We hope to see you there! There’s still time to register, and you can get 10% off your ticket if you use our special promo code: kcc10off.
MDMC18 is the largest (and most affordable!) digital marketing conference in the Midwest. This year, the conference will be bigger and better than ever and includes two full days of speakers and breakout sessions led by digital marketing experts and thought leaders, including our very own Jessica Pupillo. Pre-conference workshops are also available on Monday, March 26.
Please Say Hello!
During the conference you’ll find Katey Charles Communications worker bees at booth 17 in the exhibitor hall — look for our blue balloons!. Swing by to catch up, grab some chocolate and enter to win a super email-geeky HTML coffee mug. We can fill you in on the new email technology we offer and give you some quick tips to improve your email program. The email geeks are IN at booth 17.
Be sure to add Jessica’s session to your calendar. She presents Inbox Bloopers: 10 Big Mistakes in Email Marketing at 1 p.m. on Wednesday, March 28. In her 15 years in email marketing, Jessica has seen a ton of costly mistakes. Missing or irrelevant preheader text, internal notes left in final email copy, email that looks a wreck on Outlook or Android devices, or opt-in forms and confirmation emails that miss the mark – they’re all easy slip-ups routinely made by marketers. The consequences of some of these mistakes can be costly; they lead to lower opens, clicks and conversions. Still other mistakes can result in legal trouble. But there’s good news! There are a few key processes savvy marketers put into place to avoid these embarrassing mistakes. Quality assurance checklists, reviews of all automations and data collection points, and routine deliverability audits can keep email marketers out of hot water. Jessica will share the quality assurance checklist we use before the launch of every email. She’ll also explain how to put review and audit processes into play at your company. Don’t miss it!
Don’t forget: Use our Midwest Digital Marketing Conference promo code, kcc10off, for 10% off your ticket. Once you get your ticket, let us know you’re attending. Drop us a line at or Tweet us at @kateycharles.com. See you there!