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Tips: CAN-SPAM Guidelines

There can be a lot of confusion out there about spam laws, so we do recommend that you take a bit of time to learn about the latest regulations regarding the sending of commercial e-mails. We are not lawyers and cannot give you legal advice, but we are well-versed in compliance issues, and we are happy to consult with our clients about spam issues.

Rest assured, our software is equipped with built-in, automated tools to help keep your e-mail newsletters and promotions CAN-SPAM compliant and out of your subscribers' junk-boxes and spam folders.

For example, when your website visitors fill out your sign up form for the first time, our software automatically deploys a sign-up confirmation e-mail for double opt-in security. This ensures that subscribers want to receive your messages.

Plus, our software keeps a subscriber history for you containing the date of sign up and any subsequent profile changes. Subscribers can check their preferences at any time to see how they were added to your list and, if they choose, they can update their subscription information or opt out of your list. This process is automatically managed by our software to help you maintain a CAN-SPAM compliant list.

Here are some valuable websites related to spam laws:

The CAN-SPAM Act of 2003

Spam laws by state

Federal spam laws

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