TECHNOLOGY
Whether you are a self-starter and just need up-front advice and training to launch an e-marketing program, or you choose a full-service campaign management package, you’ll need a robust, reliable software tool to host and manage your e-mail database, deliver your campaigns and provide statistical results.
Katey Charles Communications works with industry leaders to provide a powerful, affordable solution for our clients. We offer a web-based, opt-in e-mail marketing suite that tracks the interests and preferences of your subscribers and gives you the power to send personalized, relevant e-mails to each contact in your database. With our suite, you can safely host and manage your e-mail list, automate your subscribe/unsubscribe process, build personalized, full-color HTML e-mails with hyperlinks, view statistics for every campaign you send out, instantly, and much, much more!
Key Software Features:
• Branded online opt in/opt out form
• Automated subscribe/unsubscribe
• Personalization of e-mail by name of subscriber ("Dear Joe")
or other demographics (company name or pet name, for example)
• HTML/AOL/plain text versions created for each campaign
• Custom footer for outgoing e-mails
• Welcome letter for new sign-ups (optional)
• Forward to a Friend (optional)
• Unlimited number of target segments in database
• Auto segment by click-through activity
• A/B split market test capabilities
• Spam checker for outgoing e-mail (alerts when your e-mail
is "spammy")
• HTML design consultant (checks for faulty coding)
• Time-released campaigns (create campaigns in advance and set to
send on later date)
• Online access to real-time campaign statistics, including delivery and
open rates and click-through rates per hyperlink
• Unlimited test messaging
• Bounce handling—automated "list hygiene"
• Easy opt-out management and maintenance of CAN-SPAM compliant
opt-out list
• ROI tracking (add-on feature)
• SmartLists™ (add-on feature)
• Dynamic content (add-on feature)
• SureSend™ Domain Delivery Report (add-on feature)
• SureSend™ Message Rendering Report (add-on feature)
>> Learn more about our technology features
