Whether you are a self-starter and just need up-front advice and training to launch an e-marketing program, or you choose a full-service campaign management package, you’ll need a robust, reliable software tool to host and manage your e-mail database, deliver your campaigns and provide statistical results.

Katey Charles Communications works with industry leaders to provide a powerful, affordable solution for our clients. We offer a web-based, opt-in e-mail marketing suite that tracks the interests and preferences of your subscribers and gives you the power to send personalized, relevant e-mails to each contact in your database. With our suite, you can safely host and manage your e-mail list, automate your subscribe/unsubscribe process, build personalized, full-color HTML e-mails with hyperlinks, view statistics for every campaign you send out, instantly, and much, much more!

Key Software Features:
• Branded online opt in/opt out form
• Automated subscribe/unsubscribe
• Personalization of e-mail by name of subscriber ("Dear Joe")
  or other demographics (company name or pet name, for example)
• HTML//plain text versions created for each campaign (mobile version coming soon!)
• Custom footer for outgoing e-mails
• Welcome letter for new sign-ups
• Social media sharing tools
• Forward-to-a-friend
• Unlimited number of target segments in database
• Dynamic segments - automatically add/remove your subscribers to/from segments based on saved criteria
• Auto segment by click-through activity
• Dynamic content - send one-to-one messages!
• A/B split market test capabilities
• Spam checker for outgoing e-mail (alerts when your e-mail
  is "spammy")
• HTML design consultant (checks for faulty coding)
• Time-released campaigns (create campaigns in advance and set to
  send on later date)
• Online access to real-time campaign statistics, including delivery and
  open rates and click-through rates per hyperlink
• Bounce handling—automated "list hygiene"
• Easy opt-out management and maintenance of CAN-SPAM compliant
  opt-out list
• Sub-accounts - manage multiple users with different permission levels
• ROI tracking (add-on feature)
• SureSend™ Domain Delivery Report (add-on feature)
• SureSend™ Message Rendering Report (add-on feature)

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