29Sep Do You Really Know Your Data? Data is powerful, and it’s everywhere. Survey data, customer purchase history, email opens and [...]
05Aug Three Ways to Get Started with Email Personalization Research and surveys in the email industry have been pretty clear: People expect brands to [...]
30May Does Your Email Team Possess These Important Skills? Following our last article, Email Marketing: There’s a Lot to It, we thought it would be [...]
21Mar Email Marketing: There’s a Lot to It Email marketing seems simple enough, right? You write some text and round up some photos, [...]
17Jan This Is What a Preheader Fail Looks Like Warning … email marketing rant follows. Seriously. This subject line/preheader combo just [...]
19Nov Copy Conundrums and Copy Editor Superpowers! Copy editors are the unsung superheroes of every marketing team. Every day they put on their [...]
24Sep Deliverability check: Are your emails making it to the inbox? You can spend hours (and hours and more hours) crafting the perfect copy, designing a beautiful [...]
08Jul How We Achieved a 1,200% Increase in Revenue for a Welcome Email Yes, you read that right. We’ve checked and rechecked the metrics a dozen times. With a [...]
21Jun Inbox Bloopers: 10 Big Mistakes in Email Marketing (and How to Avoid Them!) Nobody is perfect — especially in the fast-paced niche of email marketing. Often, we’re [...]
26Apr Is Your Email Program GDPR-Ready? We’re seeing this question a lot in marketing blogs and white papers. But before we can [...]
