17Jan

This Is What a Preheader Fail Looks Like

Warning … email marketing rant follows. Seriously. This subject line/preheader combo just [...]

19Nov

Copy Conundrums and Copy Editor Superpowers!

Copy editors are the unsung superheroes of every marketing team. Every day they put on their [...]

24Sep

Deliverability check: Are your emails making it to the inbox?

You can spend hours (and hours and more hours) crafting the perfect copy, designing a beautiful [...]

08Jul

How We Achieved a 1,200% Increase in Revenue for a Welcome Email

Yes, you read that right. We’ve checked and rechecked the metrics a dozen times. With a [...]

21Jun

Inbox Bloopers: 10 Big Mistakes in Email Marketing (and How to Avoid Them!)

Nobody is perfect — especially in the fast-paced niche of email marketing. Often, we’re [...]

26Apr

Is Your Email Program GDPR-Ready?

We’re seeing this question a lot in marketing blogs and white papers. But before we can [...]

22Feb

We Hope to See You at the Midwest Digital Marketing Conference!

We are busy prepping for the 2018 Midwest Digital Marketing Conference (MDMC), March 27-28 at [...]

22Jan

What Email Marketers Can Learn From Hawaii’s Missile Alert Mistake

When Hawaii emergency management officials mistakenly sent out a ballistic missile warning on [...]

29Dec

A Plan for Keeping Automated Emails Relevant

Part of the allure of automated, triggered emails is that you create them once. Then they send [...]

30Nov

Should You Resend an Email Campaign?

Email marketers can spend hours crafting the perfect email. From determining your concept and [...]