Some Good Thinking

The Ultimate Email Marketing Glossary

email marketing glossary

We’ll be the first to admit it: We use a lot of jargon. From A/B split testing to whitelist, we speak geek. And don’t get us started with acronyms! We’ve been known to ask questions like: Did your ESP recommend you set up SPF and DKIM on your DNS record?


The good news is all the staff at Katey Charles Communications work hard to educate our clients about what these technical words mean. Most importantly, we explain how understanding these terms can benefit your email marketing program.

To help you navigate the terminology that comes with the email territory, we’ve compiled The Ultimate Email Marketing Glossary. Check it out, and be sure to bookmark the link!

Browse the glossary.