Some Good Thinking

Fall Back in Love With Your Email Technology

email technology

Let’s face it, executing an email campaign can sometimes be a drag — especially if you’re struggling with a free (or almost free) email technology platform with limited features, a clunky HTML email editor and templates that are difficult to use and break on popular email clients. That’s only compounded when you have to wait on IT to help you with subscription forms, preference centers or to set up automated campaigns.

Email doesn’t have to be this hard.

Katey Charles Communications now has a partnership with Adestra MessageFocus to bring our clients a powerful, easy-to-use email platform. We provide the training, account set-up and customization, and technical support – in other words: all the white-glove service you’ve come to expect from Katey Charles Communications. MessageFocus boasts a robust set of features including:

  • a cutting-edge email editor (no HTML experience required)
  • advanced campaign automation capabilities
  • easy-to-create sign-up forms and landing pages
  • unlimited image and file storage
  • real-time reports

MessageFocus is a Game Changer

Switching over to Adestra has been a big game-changer for us. The interface is slick and easy to use. Automation is as simple as dragging and dropping. We added Litmus to our account, which shows email previews in multiple platforms and quickly allows us to spot problems before an email goes out. The new features have really allowed us to enhance our email marketing strategy. My only complaint is that I wish we had made the switch earlier!

— Erin Willmann, Entertainment Cruise Productions

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