At Katey Charles Communications, we believe the best way to learn about the latest trends and ever-changing opportunities in email marketing is to read as much as we can. In our new column, Good Reads, we’re sharing some of our favorite articles with you. Here are just a few that we’ve found particularly useful.
- “Mobile, Webmail + Desktop Email Market Share Trends for the 1st Half of 2016” by Justine Jordan at Litmus. While we know where the subscribers of our full-service clients are reading their email, it’s nice to see a global market-share report. Knowing where your subscribers are opening email should help you determine your overall email marketing strategy and your design strategy.
- “Take control of your email deliverability” by Derek Harding and posted at ClickZ. We take email deliverability seriously, and so does Derek Harding. We appreciated Harding’s advice: Ensuring your email lands in the inbox requires a culture of best practices, not a reliance on deliverability specialists to get you out of a black-list jam.
- “Apple brings more diversity to iOS 10 emoji, and a squirt gun instead of a handgun” by Fast Company. Any announcements about new emojis are worth the read, especially because these little icons can lead to a boost in open rates.
- “9 basic principles of responsive web design” by Sandijs Ruluks at Froont. It’s hard to define the terms we use in mobile email design. Ruluks has created gifs to illustrate how different design techniques adjust on different screens. It’s genius!